Langsdale Library, University of Baltimore

MKTG 762/LAW 542
Opportunity Analysis
Michael Laric
Spring 2008

Individual course index / sp08/mktg762_laric.htm

Introduction |Power Point Presentation | Print Resources | Subject-specific databases | General databases | Book catalogs | Suggested Websites |General Reference Tools | Other helpful information

Introduction:
This guide provides information on locating and accessing print and online resources from Langsdale Library.

You may also want to refer to the MKTG 762 Patent Searching page.

For questions, email us at langref@ubalt.edu or phone us at 410-837-4274.

Power Point Presentation:
Here is a link to the Power Point Presentation used in class:
http://langsdale.ubalt.edu/howto/course_websites/sp08/mktg762_laric_sp08.ppt

Print Resources:
(For additional resources, see our Marketing and Advertising Guide.)

Alreck, P. L. (2004). The survey research handbook. Boston: McGraw-Hill/Irwin. (XHN29 .A46 2004)

Cohen, W. A. (2005). The marketing plan. Hoboken, NJ: Wiley. (XHF5415.13 .C6348 2005)

Consumer magazine advertising source (2002). Des Plaines, IL: SRDS. (XHF 5905 .S725)

Demographics USA County Edition (2005). New York: Market Statistics. (XHF 5437 .S32)

Hiebling, R.G. (2003). The successful marketing plan: a disciplined and comprehensive approach. New York: McGraw-Hill. (HF5415.13 .H523 2003)

Regional economic indicators (2000). Baltimore: Baltimore Metropolitan Council. (XHC108.B35 E4 2001 READY REFERENCE)

Rand McNally commercial atlas and marketing guide (2001). Chicago: Rand McNally. (XHF1023 .R19 - Located on atlas stand)

Standard & Poor's industry surveys (2007). New York: Standard & Poor's. (XHC 106.6 .S74 Latest quarter, READY REFERENCE; older ones in Stacks)

Subject-specific databases (this only includes selected databases based on topics; for more, see full list of Electronic Databases):

ABI Inform [on-campus] [help]
Coverage: 1970 - present. Indexes more than 1,300 journals on business, management, with 75% full-text.

Business and Company Resource Center [on-campus] [help]
Coverage: 1979 - present. Profiles 400,000 companies. Provides company histories, business articles, industry rankings and analyses for selected public companies.

Business Source Premier [on-campus] [help]
Coverage: Varies– present. Business Source Premier provides full text for nearly 8,350 scholarly business journals and other sources, including full text for more than 1,100 scholarly business publications. Coverage includes virtually all subject areas related to business. This database provides full text (PDF) for more than 350 of the top scholarly journals dating as far back as 1922. Funded by the Maryland Digital Library (MDL). Includes company profiles, many of which contain SWOT analyses.

CINAHL [on-campus] [help]
Coverage: 1982 – present. Indexes/abstracts nursing and allied health literature.

General BusinessFile ASAP [on-campus] [help]
Coverage: 1979 - present. Indexes more than 2600 business and trade publications with substantial full text. Includes SIC Descriptions with links to industry articles and Investext with full-text investment reports.

Health Source Plus (nursing edition) [on-campus] [help]
Coverage: 1990 - present. Searchable full-text for nearly 580 journals and abstracts and indexing for over 615 general health, nutrition and professional health care publications. Now includes Clinical Reference Systems. Funded by the Maryland Digital Library (MDL).

Medline [on-campus] [help]
Coverage: 1966 – present. Indexes/abstracts more than 3,200 journals from the biomedical field.

Mergent Online [on-campus] [help]
Coverage: Current. Mergent Online contains the electronic versions of the Mergent (formerly Moody's) Manuals (Industrial, OTC, Banking and Finance, and International), covering over 10,000 U.S. companies and thousands for foreign companies. The financial data for most companies covers 15 years. Industry reports are included.

Mintel Market Reports [on-campus]
Mintel provides access to hundreds of reports on a variety of European, UK-specific and US consumer markets. Each report that Mintel publishes provides a unique overview of a market including its dynamics and prospects. Visitors to the website can search by keyword or browse for relevant publications by 'category'.
Note that academic users of this site must first agree to the academic conditions of use. Then you must create and sign in using a profile consisting of an email address and a password before you can see the reports that are available.

ReferenceUSA [on-campus]
Coverage: Current. Provides directory, sales and employee size information for more than 12 million businesses in the U.S.

STAT-USA [on campus] [help]
Coverage: current. Stat-USA is a gateway to databases that assemble current information on business, economics, and trade from diverse government sources. It is divided into two parts: the State of the Nation section covers domestic statistics and Globus/NTDB cover information relating to US foreign trade. Most of the information deals with marketing and investing opportunities in foreign countries. Stat-USA is a subscription service available to the Langsdale Library as part of the government depository program.

General/Multidisciplinary databases:
Use these to find full text periodical articles and/or citations to articles. Click here to see how these databases are different from the Internet.

Lexis-Nexis Academic [on-campus] [help]
Coverage: 1970 - present. Features full text of many newspapers and periodicals.  Also offers business news, legal materials such as federal & state codes, case law and legal journals.

Academic Search Premier  [on-campus] [help]
Coverage: 1990 - present. Provides full-text for over 3,400 scholarly journals covering the social sciences, humanities, education, sciences, and more. Funded by the Maryland Digital Library (MDL).

Book catalogs:
Use these to locate books, journals (not individual articles), videos, and government documents.

Catalog USMAI [help]
Books, journals, government documents and other materials in the University System of Maryland, including UB. You may search up to six individual locations or the entire system.

WorldCat [on-campus] [help]
Coverage: Varies. International database of collections (including books, journals , dissertations, documents, and other materials) held by libraries worldwide. Maryland libraries that own copies of the items display at the top of the list of libraries so you can easily determine if local libraries own the material needed. Records of any type of material cataloged by OCLC member libraries. Includes manuscripts written as early as the 12th century.

Suggested websites:
These may provide useful information or agencies or organizations who may be sources of information.

Biotechnology Industry Association. http://www.bio.org/

Google U.S. Government Search. http://www.google.com/ig/usgov
Limits results to federal, state and municipal websites.

KnowThis.com: Knowledge Source for Marketing. http://www.knowthis.com/

Marketing Power - American Marketing Association. http://www.marketingpower.com/

Maryland State Data Center. http://www.mdp.state.md.us/MSDC/

National Institutes of Health. National Center for Biotechnology Information. http://www.ncbi.nlm.nih.gov/

National Institutes of Health. PubMed Central. http://www.pubmedcentral.nih.gov/

U.S. Department of Commerce. U.S. Census Bureau. U.S. Census Bureau. http://www.census.gov

U.S. General Services Administration. USA.gov. http://www.usa.gov

U.S. General Services Administration. USA.gov. Data and Statistics – General Reference Resources. http://www.usa.gov/Topics/Reference_Shelf/Data.shtml

Yahoo Directory Business and Economy Marketing and Advertising. http://dir.yahoo.com/Business_and_Economy/Marketing_and_Advertising

General reference tools:
These may assist you in your search for material or in evaluating and citing material found.

Full-text Periodical List
Provides a listing of database locations for print and online periodicals accessible through Langsdale Library.

Research Help
Series of subject bibliographies and tutorials.

Evaluating Web Resources
Guide to evaluating material obtained via the Internet.

Citation Styles
Guides to MLA, APA, and other citation styles.

Other helpful information:

Accessing materials from home (Researchport)

Library barcodes and UB computer accounts

Interlibrary Loan

For more information email langref@ubalt.edu, call 410-837-4274 or Chat with a Librarian at http://langsdale.ubalt.edu/info_services/contact.htm.

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