Langsdale Library, University of Baltimore

PUAD 757
Strategic Management for Health
Alan Lyles
Fall 2009

Individual course index / fa09/ puad757_lyles.htm

Research Industries | Research Competitors| Research Customers |
General Sources | Busness Plans | Journal Articles | Book catalogs | Other helpful information

Introduction:
This guide provides information on locating and accessing print and online resources from Langsdale Library.

Questions? Contact the librarian for this course:

You can also email Langsdale Library Reference at langref@ubalt.edu, call at 410-837-4274, or try our Live Chat.

Class Session Materials:

1. Research Industries:

Key Resources:
Census Bureau. North American Industry Classification System (NAICS) .
http://www.census.gov/epcd/www/naics.html
Searchable guide to the industry codes used by the U.S. government. NAICS codes are very specific, and can be used in many business information sources.

Census Bureau. Economic Census.
http://www.census.gov/econ/census/
Detailed portrait of the nation's economy every five years. National, state, and local information available. See the latest data as it comes out at the 2007 Economic Census page.

Census Bureau. County Business Patterns.
 http://www.census.gov/epcd/cbp/view/cbpview.html
Industry data by county/city/zip code.

Business Source Premier [on-campus] [help]
This database is primarily an index to business journals. It does include lots of great industry surveys, however. To get to the industry surveys, go to the Refine Search section at the bottom of the search screen and select Publication Type: Industry Profile. Then type the name of your industry in the search box at top, and hit search.

Additional Resources:
Annual Statement Studies. (2005). Risk Management Association (formerly Robert Morris and Associates). (Langsdale Reference Desk XHF 5681 .B2 R6)

Census Bureau. Current Industrial Reports.
http://www.census.gov/cir/www/
Current statistical profiles of large industries. Focuses on manufacturing and construction.

Key Business Ratios [on-campus]
Description: D&B's Key Business Ratios help you understand the true performance of a company, by benchmarking it against its industry peers. The 14 key business ratios cover all critical areas of business performance—solvency, efficiency and profitability. And, using an individual company's financial statements with Key Business Ratios, you can generate a comparison of a company's own business ratios with the industry.
Time span: Current year.

Industry Norms and Key Business Ratios. (2004). Short Hills, NJ: Dun & Bradstreet. (Langsdale Reference Desk XHF 5681 .R25 D9) .
Print version of Key Business Ratios, above. This version is better organized, and older editions provide historical information (older editions on the 3rd floor, call number HF 5681 .R25 D9).

Mintel Market Reports [on-campus]
Mintel provides access to hundreds of reports on a variety of European, UK-specific and US consumer markets. Each report that Mintel publishes provides a unique overview of a market including its dynamics and prospects. Visitors to the website can search by keyword or browse for relevant publications by 'category'.
Note that academic users of this site must first agree to the academic conditions of use. Then you must create and sign in using a profile consisting of an email address and a password before you can see the reports that are available.

Plunkett, J. W. (2000). Plunkett's health care industry almanac 2001-2002. Houston: Plunkett Research. (Langsdale Reference Desk XRA 410.53 .P56 2001-2002).

Standard & Poor's industry surveys (2006). New York: Standard & Poor's. (Langsdale Reference Desk XHC 106.6 .S74 2001)

 

2. Research Competitors:

Key Resources:
ReferenceUSA [on-campus]
Coverage: Current. Provides directory, sales and employee size information for more than 12 million businesses in the U.S.

Guidestar. http://www2.guidestar.org/
Profiles of nonprofit organizations, pulled from IRS forms and annual statements. Free registration is required.

Mergent Online [on-campus] [help]
Coverage: Current. Mergent Online contains the electronic versions of the Mergent (formerly Moody's) Manuals (Industrial, OTC, Banking and Finance, and International), covering over 10,000 U.S. companies and thousands for foreign companies. The financial data for most companies covers 15 years. Industry reports are included.

Additional Resources:
Business and Company Resource Center [on-campus] [help]
Coverage: 1979 - present. Profiles 400,000 companies. Provides company histories, business articles, industry rankings and analyses for selected public companies.

Hoover's Company Records[on-campus] [help]
Coverage: 2002-current. Find in-depth company information on over 5,000 companies with Hoover's Company Records. Each profile provides an overview and history, as well as as information on key people, products, subsidiaries and competitors.

U.S. Securities and Exchange Commission. EDGAR.
http://www.sec.gov/edgar.shtml
Forms and reports that all public companies must file with the U.S. government. Most of the company financial information in other services is pulled from EDGAR and then processed to make it easier to understand.

 

3. Research Customers:

Key Resources:
Census Bureau. American FactFinder.
http://factfinder.census.gov/home/saff/main.html
Easy interfact to the Census Bureaus' massive website full of demographic statistics. Should be a first stop for any demographic search.

Census Bureau. Statistical Abstract of the United States
http://www.census.gov/compendia/statab/
Statistics on nearly every aspect of American life: population, education, the economy, travel, etc. Available online or in print. (Langsdale Reference Desk C 3.134:)

Centers for Disease Control. Health, United States.
http://www.cdc.gov/nchs/hus.htm
Statistics on health, health economics, and disease.

Additional Resources:
Bureau of Labor Statistics.
http://www.bls.gov
Employment, wages, prices & consumer spending, etc. National, state, and local.

County and City Data Book.
http://www.census.gov/statab/www/ccdb.html
Population and commerce statistics by city, county, and state.

Demographics USA County Edition (2000). New York: Market Statistics. (Langsdale Reference XHF 5437 .S32). Related title for prior years: Survey of Buying Power.

Lifestyle market analyst (2000). Des Plaines, IL: SRDS. (Langsdale Reference : XHF 5905 .S729)

MarketResearch.com
http://www.marketresearch.com/
Detailed, specific marketing reports. Users must purchase these reports, and they are expensive.

Magazines & News
You can do the research yourself, by searching through business journals and magazines yourself. This can be very inexpensive, but time-consuming and sporadic.

Maryland State Data Center.
http://www.mdp.state.md.us/MSDC/

Maryland Statistical Abstract. (2003).Towson, MD: RESI.
(Langsdale Reference Desk XHA 421 .M42 2003)

Regional economic indicators (2000). Baltimore: Baltimore Metropolitan Council. (Langsdale Reference Desk XHC108.B35 E4 2001)

Rand McNally commercial atlas and marketing guide (2001). Chicago: Rand McNally. (Langsdale Reference XHF1023 .R19 - Located on atlas stand)

General Sources:

Advertising World. http://advertising.utexas.edu/world/

Alreck, P. L. (2004). The survey research handbook. Boston: McGraw-Hill/Irwin. (Langsdale Reference XHN29 .A46 2004)

Cohen, W. A. (2005). The marketing plan. Hoboken, NJ: Wiley. (Langsdale Reference XHF5415.13 .C6348 2005)

Consumer magazine advertising source (2002). Des Plaines, IL: SRDS. (Langsdale Reference XHF 5905 .S725)

Fedstats.
http://www.fedstats.gov
 Gateway to statistics from most branches of the U.S. government.

Hiebling, R.G. (2003). The successful marketing plan: a disciplined and comprehensive approach. New York: McGraw-Hill. (Langsdale: HF5415.13 .H523 2003)

KnowThis.com: Knowledge Source for Marketing. http://www.knowthis.com/

Marketing Power - American Marketing Association. http://www.marketingpower.com/

 

Business Plans:

Business Resource Software. Sample Business Plans
http://www.businessplans.org/businessplans.html
Examples of business plans. Users must purchase some. Others are free.

Harmer, W. H. (1999). Business plans handbook. Detroit: Gale. (Langsdale Reference XHD62.7.B865 1999)

Timmons, J.A. (2004). Business plans that work. New York: McGraw-Hill. (Langsdale HD30.28.T5766 2004)

Palo Alto Software. Bplans.com
http://www.bplans.com/
Examples of business plans. Users must purchase some. Others are free.

Rogoff, E.G. (2004). Bankable business plans. New York: Thomson. (Langsdale HD30.28.R65 2004)

U.S. Small Business Administraton. Business Plan Basics
http://www.sba.gov/starting_business/planning/basic.html

 

Journal Articles: This only includes selected databases based on topics; for more, see full list of Electronic Databases:

ABI Inform [on-campus] [help]
Coverage: 1970 - present. Indexes more than 1,300 journals on business, management, with 75% full-text. Subject: Business

Academic Search Premier  [on-campus] [help]
Coverage: 1990 - present. Provides full-text for over 3,400 scholarly journals covering the social sciences, humanities, education, sciences, and more. Funded by the Maryland Digital Library (MDL). Need help? Read the Academic Search Premier Visual Guide. Subject: General

Business Source Premier [on-campus] [help]
Coverage: Varies– present. Business Source Premier provides full text for nearly 8,350 scholarly business journals and other sources, including full text for more than 1,100 scholarly business publications. Coverage includes virtually all subject areas related to business. This database provides full text (PDF) for more than 350 of the top scholarly journals dating as far back as 1922. Funded by the Maryland Digital Library (MDL). Includes company profiles, many of which contain SWOT analyses. Subject: Business

CINAHL [on-campus] [help]
Coverage: 1982 – present. Indexes/abstracts nursing and allied health literature. Subject: Medicine

Health Source Plus (nursing edition) [on-campus] [help]
Coverage: 1990 - present. Searchable full-text for nearly 580 journals and abstracts and indexing for over 615 general health, nutrition and professional health care publications. Now includes Clinical Reference Systems. Funded by the Maryland Digital Library (MDL). Subject: Medicine

Lexis-Nexis Academic [on-campus] [help]
Coverage: 1970 - present. Features full text of many newspapers and periodicals.  Also offers business news, legal materials such as federal & state codes, case law and legal journals. Subject: News

Medline [on-campus] [help]
Coverage: 1966 – present. Indexes/abstracts more than 3,200 journals from the biomedical field. Subject: Medicine

Book catalogs:
Use these to locate books, journals (not individual articles), videos, and government documents.

UB Catalog [help]
Books, journals, government documents and other materials in Langsdale Library.

Catalog USMAI [help]
Books, journals, government documents and other materials in the University System of Maryland, including UB. You may search up to six individual locations or the entire system.

WorldCat [on-campus] [help]
Coverage: Varies. International database of collections (including books, journals , dissertations, documents, and other materials) held by libraries worldwide. Maryland libraries that own copies of the items display at the top of the list of libraries so you can easily determine if local libraries own the material needed. Records of any type of material cataloged by OCLC member libraries. Includes manuscripts written as early as the 12th century.

Other helpful information:

Enoch Pratt Free Library. Databases Avaliable.
http://www.prattlibrary.org/findanswers/database_list.aspx

Langsdale Library. Get a Langsdale Library Barcode
https://langsdale.ubalt.edu/info_services/lib_reg_form.cfm
Register online for your library card.

Langsdale Library. Guide to Industry Research
http://langsdale.ubalt.edu/howto/industry_guide.htm

Langsdale Library. Guide to Marketing and Advertising
http://langsdale.ubalt.edu/howto/marketing_guide.htm

Langsdale Library. Interlibrary Loan
http://langsdale.ubalt.edu/howto/ill_guide.htm
If you have citations for books or articles that Langsdale Library doesn't own, our staff will find another library that does, and get you a copy. Services is free, but takes 1-2 weeks.

Langsdale Library. Citation Styles
http://langsdale.ubalt.edu/howto/libresearchindex.htm#citation
Guides to MLA, APA, and other citation styles.

For more information email langref@ubalt.edu, call 410-837-4274 or Chat with a Librarian at http://langsdale.ubalt.edu/info_services/contact.htm.

9/07 TA (rev. 9/08 TFS, rev. 09/09 TA)
http://langsdale.ubalt.edu/howto/course_websites/fa09/puad757_lyles.htm