MKTG 450 & ENTR 450
New Venture & Industry Analysis
Michael Laric
Spring 2008
Individual course index / sp08/mktg450_laric.htm
Introduction | Print Resources & E-Books | Subject-specific databases | General databases | Book catalogs | Suggested Websites |General Reference Tools | Other helpful information
Introduction:
This guide provides information on locating and accessing print and online
resources from Langsdale Library.
For questions, email us at langref@ubalt.edu or phone us at 410-837-4274.
Print
Resources & E-Books:
(For additional
resources, see our guides
to Marketing and Advertising and Career Planning.)
Alreck, P. L. (2004). The survey research handbook. Boston: McGraw-Hill/Irwin. (XHN29 .A46 2004)
Demographics USA County Edition. (2005). New York: Market Statistics. (XHF 5437 .S32)
Krannich, R.L. (2003). The job hunting guide: transitioning from college to career. Manassas Park, VA: Impact Publications. (Access to this electronic book is available to students, faculty, staff, and on-site users at USMAI institutions.)
Lambert, S.E. (2003). Great jobs for business majors. Chicago: VGM Career Books. (Access to this electronic book is available to students, faculty, staff, and on-site users at USMAI institutions.)
Noble, D.F. (2004). Gallery of best résumés. Indianapolis, IN: JIST Works. (Access to this electronic book is available to students, faculty, staff, and on-site users at USMAI institutions.)
Regional economic indicators. (2000). Baltimore: Baltimore Metropolitan Council. (XHC108.B35 E4 2001 READY REFERENCE)
Resumes for college students and recent graduates, (3rd. ed.) (2005). Chicago: VGM Career Books. (XHF5383 .R434 2005)
Rand McNally commercial atlas and marketing guide. (2001). Chicago: Rand McNally. (XHF1023 .R19 - Located on atlas stand)
Standard & Poor's industry surveys. (2006). New York: Standard & Poor's. (XHC 106.6 .S74 Latest quarter, READY REFERENCE; older ones in Stacks)
State and Metropolitan Area Data Book (2006). Washington, DC: U.S. Dept. of Commerce, Economics and Statistics Administration, Bureau of the Census, Data User Services Division. (C 3.134/5: 2006 Latest edition in READY REFERENCE; older issues in Government Documents Collection. Also available online: http://www.census.gov/prod/www/abs/smadb.htm)
Subject-specific databases (this only includes selected databases based on topics; for more, see full list of Electronic Databases):
ABI Inform [on-campus] [help]
Coverage: 1970 - present. Indexes more than 1,300 journals on business, management, with 75% full-text.Business and Company Resource Center [on-campus] [help]
Coverage: 1979 - present. Profiles 400,000 companies. Provides company histories, business articles, industry rankings and analyses for selected public companies.Business Source Premier [on-campus] [help]
CINAHL [on-campus] [help]
Coverage: Varies– present. Business Source Premier provides full text for nearly 8,350 scholarly business journals and other sources, including full text for more than 1,100 scholarly business publications. Coverage includes virtually all subject areas related to business. This database provides full text (PDF) for more than 350 of the top scholarly journals dating as far back as 1922. Funded by the Maryland Digital Library (MDL). Includes company profiles, many of which contain SWOT analyses.
Coverage: 1982 – present. Indexes/abstracts nursing and allied health literature.Computer Database [on campus]
Coverage: 1980 to present. Use this database to find computer-related product introductions, news and reviews in areas such as hardware, software, electronics, engineering, communications and the application of technology.General BusinessFile ASAP [on-campus] [help]
Coverage: 1979 - present. Indexes more than 2600 business and trade publications with substantial full text. Includes SIC Descriptions with links to industry articles and Investext with full-text investment reports.Health Source Plus (nursing edition) [on-campus] [help]
Coverage: 1990 - present. Searchable full-text for nearly 580 journals and abstracts and indexing for over 615 general health, nutrition and professional health care publications. Now includes Clinical Reference Systems. Funded by the Maryland Digital Library (MDL).Lexis-Nexis Statistical [on-campus] [help]
Coverage: varies. Provides tabular statistics and citations for additional information in a wide variety of subjects. Includes Statistical Abstract of the United States and state, local, federal and statistics. Now includes Research Tables Statistical Edition with over 130,000 tables.Mergent Online [on-campus] [help]
Coverage: Current. Mergent Online contains the electronic versions of the Mergent (formerly Moody's) Manuals (Industrial, OTC, Banking and Finance, and International), covering over 10,000 U.S. companies and thousands for foreign companies. The financial data for most companies covers 15 years. Industry reports are included.Mintel Market Reports [on-campus]
Mintel provides access to hundreds of reports on a variety of European, UK-specific and US consumer markets. Each report that Mintel publishes provides a unique overview of a market including its dynamics and prospects. Visitors to the website can search by keyword or browse for relevant publications by 'category'.
Note that academic users of this site must first agree to the academic conditions of use. Then you must create and sign in using a profile consisting of an email address and a password before you can see the reports that are available.ReferenceUSA [on-campus]
Coverage: Current. Provides directory, sales and employee size information for more than 12 million businesses in the U.S.STAT-USA [on campus] [help]
Coverage: current. Stat-USA is a gateway to databases that assemble current information on business, economics, and trade from diverse government sources. It is divided into two parts: the State of the Nation section covers domestic statistics and Globus/NTDB cover information relating to US foreign trade. Most of the information deals with marketing and investing opportunities in foreign countries. Stat-USA is a subscription service available to the Langsdale Library as part of the government depository program.
General/Multidisciplinary
databases:
Use these to find full text periodical articles and/or citations to
articles. Click
here to see how these databases are different from the Internet.
Lexis-Nexis Academic [on-campus] [help]
Coverage: 1970 - present. Features full text of many newspapers and periodicals. Also offers business news, legal materials such as federal & state codes, case law and legal journals.Academic Search Premier [on-campus] [help]
Coverage: 1990 - present. Provides full-text for over 3,400 scholarly journals covering the social sciences, humanities, education, sciences, and more. Funded by the Maryland Digital Library (MDL).
Book
catalogs:
Use these to locate books, journals (not individual articles), videos,
and government documents.
Catalog USMAI [help]
Books, journals, government documents and other materials in the University System of Maryland, including UB. You may search up to six individual locations or the entire system.WorldCat [on-campus] [help]
Coverage: Varies. International database of collections (including books, journals , dissertations, documents, and other materials) held by libraries worldwide. Maryland libraries that own copies of the items display at the top of the list of libraries so you can easily determine if local libraries own the material needed. Records of any type of material cataloged by OCLC member libraries. Includes manuscripts written as early as the 12th century.
Suggested
websites:
These may
provide useful information or agencies or organizations who may be sources
of information.
Business.gov. http://www.business.gov
Gateway to information about managing and growing your small business. Includes information on compliance assistance.Google U.S. Government Search. http://www.google.com/ig/usgov
Limits results to federal, state and municipal websites.KnowThis.com: Knowledge Source for Marketing. http://www.knowthis.com/
Marketing Power - American Marketing Association. http://www.marketingpower.com/
Maryland State Data Center. http://www.mdp.state.md.us/MSDC/
U.S. Department of Commerce. U.S. Census Bureau. U.S. Census Bureau. http://www.census.gov
U.S. General Services Administration. USA.gov. Data and Statistics – General Reference Resources. http://www.usa.gov/Topics/Reference_Shelf/Data.shtml
General
reference tools:
These may assist you in your search for material or in evaluating
and citing material found.
Full-text Periodical List
Provides a listing of database locations for print and online periodicals accessible through Langsdale Library.Research Help
Series of subject bibliographies and tutorials.Evaluating Web Resources
Guide to evaluating material obtained via the Internet.Citation Styles
Guides to MLA, APA, and other citation styles.
Accessing materials from home (Researchport)
For more information email langref@ubalt.edu, call 410-837-4274 or Chat with a Librarian at http://langsdale.ubalt.edu/info_services/contact.htm.
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