Moss, R. W. (2004). Strauss’s handbook of business information: a guide for librarians, students, and researchers (2nd. ed.). Westport, CT: Libraries Unlimited. (XHF1010 .M67 2004)

Pagell, R. A., & Halprin, M. (Eds.). (1998). International business information: How to find it, how to use it. Phoenix, AZ: Oryx. (XHF 54.5 .P33 1998)

Woy, J. (Ed.). (2000). Encyclopedia of business information sources (14th ed.). Detroit, MI: Gale Research. (XHF5353 .E5 2000)

(1997). Blackwell encyclopedic dictionary of marketing. Cambridge, MA: Blackwell Business. (XTS155.B527 1997)

Bly, R. W. (1999). Advertising manager's handbook (2nd ed.). Paramus, NJ: Prentice Hall. (XHF 5823 .B634 1999)

(2005). Consumer magazine advertising source. Des Plaines, IL: SRDS. (XHF 5905 .S725)

This is a directory of consumer magazines arranged by over 50 subject classes (Gaming, Women's, etc.). Entries provide price information for print advertisements.

(2000). Demographics USA County edition. New York: Market Statistics.
(XHF 5437 .S32 2000). Related title for prior years: Survey of Buying Power.

Includes information on population by age, sex, and income as well as projections in a number of categories for the next four years.

(2000). International marketing data and statistics 2001. (25th ed.). Chicago: Euromonitor Intl. (XHA 42 .I56 2001)

Presenting country information in table format grouped in 25 major subject areas, this work also provides a valuable directory of contributing institutions.

(2000). Lifestyle market analyst. Des Plaines, IL: SRDS. (XHF 5905 .S729)

This source ranks residents' hobbies and interests by metropolitan area.

Mercer, D. (1999). Marketing: The encyclopedic dictionary. Malden, MA: Blackwell Business. (XHF 5412 .M47 1999)

(1998). Radio advertising source. Des Plaines, IL: SRDS. (XHF 5905 .S74)

Provides information from Arbitron ratings as well as radio station contacts arranged by city within each state.

(2003). Rand McNally commercial atlas and marketing guide. Chicago: Rand McNally. (XHF1023 .R19) Located on atlas stand.

In addition to detailed state maps, this source offers information on transportation services, manufacturing and retail sales and population on the county and city level.

Richards, J.I. Advertising World. University of Texas at Austin. http://advertising.utexas.edu/world/

An online directory of Marketing resources. Maintained by the Advertising Department at the University of Texas at Austin.

(2000). Standard directory of advertising agencies. New Providence, NJ: National Register Publishing. (XHF 5805 .S72 1989-90, 1993-2000)

Advertising agencies are listed in alphabetical order. Each entry provides contact information, annual billings, and major accounts. Geographical and personnel indexes are also included.

Thomas, M. J. (Ed.). (1995). Gower handbook of marketing (4th ed.). Brookfield, VT: Gower. (XHF 5415 .M2988 1995)

Yadin, D. L. (2002). The international dictionary of marketing: over 2000 professional terms & techniques. London: Kogan Page (XHF5415 .Y33 2002)

ABI Inform [on-campus] [help]
Coverage: 1970 - present. Indexes more than 1,300 journals on business, management, with 75% full-text.

Business and Company Resource Center [on-campus] [help]
Coverage: 1979 - present. Profiles 400,000 companies. Provides company histories, business articles, industry rankings and analyses for selected public companies.

Business Source Premier [on-campus] [help]
Coverage: Varies– present. Business Source Premier provides full text for nearly 8,350 scholarly business journals and other sources, including full text for more than 1,100 scholarly business publications. Coverage includes virtually all subject areas related to business. This database provides full text (PDF) for more than 350 of the top scholarly journals dating as far back as 1922. Funded by the Maryland Digital Library (MDL). Includes company profiles, many of which contain SWOT analyses.

2000 census of population and housing (CD-ROM). Summary Tape Files SF1 - SF4. Washington: U.S. Bureau of the Census. Ask a Reference Librarian for location. Also available online: http://www.census.gov/main/www/cen2000.html
Provides census information for all levels, from national totals to the tract level. Includes the "short form" (i.e., 100% census info.) and the "long form" (i.e., sample information).

American Fact Finder. Washington: U.S. Bureau of the Census. http://factfinder.census.gov
Search Census data for population, housing, and business data, or use the Fact Sheet for an overview. Maps and briefs are also available to help spot trends.

County Business Patterns
Coverage: 1993 - present. Census online publication that provides economic data by industry for areas down to the zipcode level.

(1878 to present). Statistical abstract of the United States. Washington: United States Government Printing Office. (DOCS C3.134: [yr.]). Latest edition in READY REFERENCE and online: http://www.census.gov/prod/www/statistical-abstract.html
Previous years available here: http://www.census.gov/prod/www/abs/statab.html

A starting point for statistics searching, this source provides summary tables of and references to a wide range of U.S. government statistical resources.

STAT-USA [on campus] [help]
Coverage: current. Stat-USA is a gateway to databases that assemble current information on business, economics, and trade from diverse government sources. It is divided into two parts: the State of the Nation section covers domestic statistics and Globus/NTDB cover information relating to US foreign trade. Most of the information deals with marketing and investing opportunities in foreign countries. Stat-USA is a subscription service available to the Langsdale Library as part of the government depository program.

Surveys of Consumers. University of Michigan. http://www.sca.isr.umich.edu/
National collection and analysis of social science data. Find reports, tables and charts for surveys based on consumer surveys. Free registration required for full-text access.

For more statistics resources, please see the How-to Guide for Statistics.

Business and Company Resource Center [on-campus] [help]
Coverage: 1979 - present. Profiles 400,000 companies. Provides company histories, business articles, industry rankings and analyses for selected public companies.Also contains the latest edition of Market Share Reporter.

Communication & Mass Media Complete [on-campus]
Coverage: various dates. Provides the most robust, quality research solution in areas related to communication and mass media. This database originated with the acquisition and subsequent merging of two popular databases in the fields of communication and mass media studies -- CommSearch (formerly produced by the National Communication Association (NCA)), and Mass Media Articles Index (formerly produced by Pennsylvania State University). Communication & Mass Media Complete provides an invaluable resource for students, researchers, and educators interested in any and all aspects of communication and mass media. offers full text for over 200 titles and contains citation coverage for additional sources. In total, several hundred valuable sources are covered.

Hoover's Company Records[on-campus] [help]
Coverage: 2002-current. Find in-depth company information on over 5,000 companies with Hoover's Company Records. Each profile provides an overview and history, as well as as information on key people, products, subsidiaries and competitors.

Mergent Online [on-campus] [help]
Coverage: Current. Mergent Online contains the electronic versions of the Mergent (formerly Moody's) Manuals (Industrial, OTC, Banking and Finance, and International), covering over 10,000 U.S. companies and thousands for foreign companies. The financial data for most companies covers 15 years. Industry reports are included.

Mintel Market Reports [on-campus]
Mintel provides access to hundreds of reports on a variety of European, UK-specific and US consumer markets. Each report that Mintel publishes provides a unique overview of a market including its dynamics and prospects. Visitors to the website can search by keyword or browse for relevant publications by 'category'.
Note that academic users of this site must first agree to the academic conditions of use. Then you must create and sign in using a profile consisting of an email address and a password before you can see the reports that are available.

American Marketing Association. Retrieved February 13, 2006 from http://www.marketingpower.com/
Information on marketing for professionals, teachers, and students.

Christ, P. Know This: Knowledge Source for Marketing. Retrieved February 13, 2006 from http://www.knowthis.com/
"A leading resource and reference site for those involved in marketing, market research, advertising, selling, promotion, and other marketing-related areas."

Hartman Center for Sales, Advertising & Marketing History. Ad*Access. Retrieved February 13, 2006 from http://scriptorium.lib.duke.edu/adaccess/
"Images and database information for over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955. Ad*Access concentrates on five main subject areas: Radio, Television, Transportation, Beauty and Hygiene, and World War II, providing a coherent view of a number of major campaigns and companies through images preserved in one particular advertising collection available at Duke University."

Hartman Center for Sales, Advertising & Marketing History. Emergence of Advertising in America: 1850-1920. Retrieved February 13, 2006 from http://scriptorium.lib.duke.edu/eaa/
"Over 9,000 images, with database information, relating to the early history of advertising in the United States."

McNamara, S. Ad Cracker. Retrieved February 13, 2006 from http://www.adcracker.com/
"Interactive software to assist strategy, planning, and creative development."

Howto_marketing: 02/06 TFS